About Us.
Welcome to Kueh Bakor by Sugarbake — a space where authentic Johorean traditions meet contemporary creativity. We’re passionate about bringing the rich, beloved flavors of Kueh Bakor into the modern world. Using only the finest ingredients, we craft an array of sweet and savory Kueh Bakor varieties that are perfect for any occasion, bringing you the best of heritage with a refreshing twist. From the classic pandan to our one-of-akind creations like durian and berlauk daging, each Kueh Bakor offers a unique experience — a true celebration of heritage and flavor. Our journey began at Jalan Padi 2, Bandar Baru Uda, where our flagship flavor, Kueh Bakor Pandan, was born at Restoran Serambi Uda in 2018. After baking and selling with passion, we moved on to establish our headquarters at Bandar Baru Uda, where we continue to perfect our offerings. As time has passed, we’ve expanded our range, continually drawing inspiration from the diverse tastes of Johor. We’ve ventured into Angsana Mall Kiosk and are now set to launch our Kueh Bakor journey at Bandar Baru Uda, and our 2 more outlet at Damansara Aliff and Medini. Along the way, we proudly introduced our signature special: Wantan Dry Soup, inspired by the renowned Restoran Serambi Uda. This dish has become a signature of our craft, representing our commitment to culinary excellence and tradition.
Vision & Mission
Our Vision
Our mission is to craft high-quality freshly baked kuih bakar and frozen kuih bakar by using the finest ingredients, preserving traditional recipes while embracing innovation. We are dedicated to providing an exceptional customer experience, promoting cultural appreciation, and ensuring sustainability in our sourcing and production practices.
Our Mission
Our mission is to craft high-quality freshly baked kuih bakar and frozen kuih bakar by using the finest ingredients, preserving traditional recipes while embracing innovation. We are dedicated to providing an exceptional customer experience, promoting cultural appreciation, and ensuring sustainability in our sourcing and production practices.
Market Overview
The market for traditional Malaysian kueh, including those offered by Kueh Bakor, is experiencing steady growth as consumers increasingly seek authentic, local delicacies. The demand for traditional delicacies has been bolstered by a rising interest in heritage foods and a growing appreciation for artisanal products. The market size is expanding both locally and internationally, especially in regions with a significant Malaysian diaspora.
Here’s a graph showing the projected growth of traditional delicacies demand, including kueh bakor, with a 7.84% CAGR from 2025 to 2029, highlighting potential growth opportunities.
Our Production Journey Kueh Bakor
FROM TRADITION TO PERFECTION IN EVERY BITE
From sourcing the finest ingredients to the delicate handcrafting of each Kueh Bakor, we prioritize excellence in every step. Our skilled artisans infuse each batch with dedication, delivering a product that stays true to its roots while embracing modern culinary standards. Every bite is a testament to our passion for creating an unforgettable experience for our customers
PERFECTING FLAVOR, TEXTURE, AND QUALITY
Our production process blends time-honored techniques with innovative methods, ensuring every piece is a perfect balance of flavor, texture, and quality.
Our Manufacturer
Our Production
At our production site, each kueh bakor is carefully crafted using time-honored techniques and the finest ingredients.
Our skilled worker ensure that every piece reflects the authentic flavors and rich heritage of traditional Malaysian kuih, bringing you a taste of nostalgia in every bite.
Each step of the process, from the careful mixing of the batter to the precise shaping and baking, is carried out with a deep respect for tradition and a commitment to excellence.
